Director research
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Antti Jokinen is a Finnish music video director known for his dark, gothic visual style and use of lighting. Some of his most notable works include music videos for Nightwish, Kelly Clarkson, and Westlife. In the Nightwish video for "Bye Bye Beautiful," he contrasts conventions by swapping the band members with female models. This challenges expectations and draws attention to the song's message. Jokinen is inspired by creating contrasting narratives and compositions through his innovative use of lighting, close-ups, and epic storytelling techniques.
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Director research
- 1. Director Research By Tara Peak
- 2. Antti Jokinen Ìý Ìý Ìý Ìý Ìý Ìý
- 3. Visual Style The first thing that I see when I what their music videos is the Gothic mis en scene. The colour palate consists of mainly dark colours such as dark blues and blacks. This is what sparks me off and influences my style- which is Gothic with a little spin of mine. I am looking at this music director because I wanted to study someone contrasting to cyriak andÌýthe technique of animation. What I mean is, that I want to get a feel to my music video and to challenge conventionsÌýthat contrast each other in a fun way.Ìý Ìý The video which I want to look at, that this director created is the song from nightwish called bye bye beautiful. The visual style is very dark and gothic which is alike their other song called Amaranth. This tells me that this director has a liking to this sort of colour. The video consists of the band being swaped with sexy women. This is something that has inspired me to create a video which is contradicting- which is what this video is about.Ìý This also highlights the representation of women. (Models acting like rock stars- contradicting) Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý The lighting can be compared to the amaranth video- the underground scenes. They are the same and is a consistant visual used to construct a heavy metal band. He is well known for his lighting and overall screen composition. This is appearent in the video bye bye beautiful.
- 4. Antti Jokinen- Biography After he left college- which a major in broadcasting and film- he went to New York to work forr MTV as a assistant producer on music shows,ÌýÌýAwake on the wild sideÌý(1990), "MTV Rocks" and the seminal Yo Mtv RapsÌý(1988).Ìý He then returned to Finland and co-founded his own production company called Solar Films- which turned out to be Finlands top TV and film producer. Solar Films has produced two of the top ten grossing Finnish films of all time. After CVC-Report ranked him as one of the top ten upcoming directors in the world, Antti was approached by severalÌýwell knownÌýmusic production companies for representation in the United States- it did not take long before he became one of the most requested music video directors worldwide doing videos for nightwish etc.. Artists such as Shaggy and Will Smith have wanted to use his artistic flair has their calling card. The is well known for his lighting and composition on screen. Antti hasÌýmade a new and graphic template that combines the grittines of artists like Wyclef Jean and City High with the girl-next-door charm of American Idol winner Kelly Clarkson and European pop sensation Westlife.
- 5. His Works (2002): Directed music video for Shaina Twain, "Up!". Directed Nightwish's music video "Nemo" (2004). Directed Korn's music video "Word Up" (2004). Directed Missy Elliot's music video "Teary Eyed" (2005). Directed Anastacia's and Ben Moody's music video "Everything burns" (2005). Directed Kelly Clarkson's music video, "A Moment Like This" (2002). Directed Kelly Clarkson 's music video "Before Your Love" Directed Celine DionÌý's music video "Have You Ever Been in Love?" Directed Celine Dion 's music video "One Heart" Directed Nightwish's music video "Bye Bye Beautiful" (2007) Directed Nightwish's music video "Amaranth" (2007) Directed Kelly ClarksonÌý's music video "Low" Directed Kelly Clarkson's music video "Train on a Track" Directed Shaina Twain 's music video "Ka-Ching" Directed Westlife's music video "Miss You Nights" Directed Westlife's music video "Tonight" Directed Westlife's music video "Unbreakable" Directed Westlife's music video "World of our own" Directed Will SmithÌý's music video "1,000 kisses" Directed Royce Da '5'9" music video "U Can't Touch Me" Directed Royce Da '5'9" / Eminem music video "Rock City" Directed Train music video "Ordinary" Directed Yolanda Adams music video "Never Give Up"
- 6. Videos Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Narrative- I can compare this to the other videos I have looked at such as Nightwish, Amaranth and Bye bye beautiful. The comparason here is the Narrative. This is a main visual style point. In this video, the director has choosen to show case a story of a women and her emotions. This links to the group because it shows show emotionally involved in the song. The shots used such as the close ups and big close ups highlights the intesense emotion within the song. The lighting within this music video can also be compared to the other songs. For example, in Amaranth the lighting was very urban/dark to show that they were underground. This is the same look in this video yet it shows the sillouittes of the group- only slightly. The lighting also increases the intesenity of the song. Also the light breaks up between the group and this is a contradiction to the word 'unbreakable'. The composition of the group is very good. They are not doing a live performance yet they are together as they would be on stage. This is to highlight their involvment in the song and their capability to sing as one. These are the main style factors this director takes on board, some of which I find interesting.
- 7. Videos part two I am looking at bye bye beautiful next as it has something in it which has inspired me to create my contrasting video. This is the changing of roles within the band. By this, I mean the band being swapped with model women. The singer stays the same as she is a women. This is a contradiction to the song ' bye bye beautiful'. The song is about saying good bye to the beautiful person who has hurt them. (it was rumored it was sung about Tarja who was the singer before this new lady). The women play like each of the band members would do which looks odd on screen. This is a great efect to get the consumer to watch more of their music videos over and over again. This is an technique I would like to create. The whole point to not focus on the image of the band was to focus more on the song and what it meant to them- the band- and us- the consumer. The lighting is also very affective within this piece. The lighting is very dark/grunge looking which tells us something about their image as a band. (That they are aÌýgothic heavy metal band). The lighting also creates a sense of emotion, like the other music videos I have looked at. Again the compostion of the main band is very simple. They are togething playing live to the camera. This shows their capability to create music as a whole band. This image is very important for the consumers because without it the comsumer wont feel the need to by their album everytime.
- 8. Representation of women Here, I want to look at 'bye bye beautifull' and the interesting representation of women. This sense of voyeurism is stiking because of they badn are being swapped for women players, yet they are not being watched by the band. (By this, I mean the men within the group). Firstly, there are the panning shots that include the women's lower area- such as their skirts and stomach. There are two things that I would point out. This is the use of dress. The first thing to see are the fish net tights, with hole in them. Are women who enjoy music like this, dress in this manner? Women do look at magazines, for example, because they want to have something that reflects them. This is according to a practiononer- Janice Winship. I think this can work with music videos and with his directors work it is interesting from Kelly Clarson to Nightwish, that the women have a strong sense of power and independence. The dress code, therefore, could reflect what a women wants within nightwish the band. They may aspire to look like this. Another point is the movement and look of all the girls. They all seem to have wind swept hair, to add to the beauty, which contrasts to the song- 'bye bye beautiful'. ''Visual Plesure and narrative cinema''- Laura mulvey. She is refering to the 'male gaze' and how male viewers look at women and how women are forced to look in this way also. This video pushes this forward and I believe challenges it because as the song is called' bye bye beautifull,', this shows opinion about it all. It is pushed ever further when you see the women playing the guitar in the nature of the band. They are trying to make them more masculen to push this ideal even further. There is not a relationship between the men and women within this video.
- 9. Continued However, the male spectator could look at them as beautiful players and maybe more into their look rather than the playing. The director however, would be challenging this because, he wants to push the understanding to the song, which contradicts the beautiful women. Appying more about Muvey, as both together, it again contradicts to theÌýsong, making a huge point about saying, 'bye bye beautifull'. I love how he has done this, creating a huge contrast and understanding. This is challenging the conventions which is inspiring me to do the same. Ìý
- 10. Edited style I have looked about Kelly Clarston video called a moment like this and the first thing that is relavent to all his videos is the use of light, either on a stage or underground- like in Amaranth. The light comes inbetween gaps in holes or doorways- which resemble spot lights. This is to add a sense of theatrical experience. For example, in Amaranth, it shows a sense of epic adventure. I also see a lot of sweeping/pan/tracking shots within his videos. For example, in A moment like this- there are lots of pans following her face and her emotional link to the song. There is always a sense of gothic tones running through his works creatinge epic montages of the artists- almost like they are a dream or are in a different world. The dream likeness shows the fanasty and how people like to escape into them. This is called escapism. Escapism is a mental diverson, using entertainment or recreational skills. I believe this could be one of the possible effects of his work. Linking this back to alienationÌýto my analysis on music videos,ÌýI can see how entertainment/promotional needs such as music videos have an effect on how people escape from the harshness to pay cuts- much like in the time or Margret Thatcher.Ìý I have looked at a play which deals with theÌýideologies and supression of that time and how those people want to just escape- 'Bouncers and Shakers butÌýJohn Godber'.ÌýThey used weekends and nightclubs toÌýescape- which I can then link to Warriors dance, which is about that culture. (nightclubbing). This is pushing those ideals forward once againÌýand as the pay cuts rise the more people will turn to media text such as these to escape to. Ìý Ìý
- 11. More Videos- independent women Ìý
- 12. Overall.... Experiementation with lighting. To create sillouittes. To look at compostion. experiement with position and movement to create different images to the consumer. close ups and big close ups with tracking shots He produces main stream work for a range of genres. To contrast conventions and challenge them- pushing it forcably towards the audience. The interesting compostitions that create epic theatrical experiences and therefore enages escapism. This is what I want to take from this to help me produce a interesting music video-The understanding of conventions and how they could relate to things that are relavent today and how I could challenge them with the epic/ gothic and lighting techniques as well as adding animation. (example the lighting could be forced, so it could highlight something ironic about the music video). Ìý Ìý Ìý The End Ìý